Tuesday, August 19, 2008

Creating an Effective Online Ad - Part 1 of 6

An extremely successful and savvy online seller once told me years ago,
"If you want $ALE$ - DO IT RIGHT!"

The title of your ad is vital in driving traffic to your shop. Use pertinent keywords that are directly related to the item. The title you choose is the description of your item in its shortest form. You need to tantalize those potential buyers with that title.

With that said, this doesn't mean you should have 3 lines of text as your title! Pare it down to its MAP (Most Accurate Part). You can start out by writing a loooonnnng title, then go back and choose the most relevant words you really NEED to get the point across. Be sure to make that title make SENSE to the buyer. You don't need grammatically correct sentences in your title, but at least have it in long-hand, not short-hand. I saw an ad recently that had text message short-hand words! I don't have the time to translate so I moved on to another shop.

On the reverse side of titles, too FEW words can also put me, as a buyer, off. There are ads on several sites that just have something like: Pair of Earrings as the title. Well, I'm in the jewelry section and chose a sub-section of earrings. So ... DUH. A buyer wants to know more and may pass up some lovely earrings because they have this preconceived notion that a poor title may equal poor quality product.

Try to avoid the 'fluff' words if at all possible. First of all, I can probably tell by the thumbnail picture that it's cute/adorable/sensational/etc., you don't need to tell me that in your title. DON’T try to pack all of your possible categories and tags into the title – it’s sloppy and unprofessional. You can tell the potential buyer about the possible uses of your item within your description section.

Next time we'll talk about descriptions


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